Hamari, J. & Lehdonvirta, V. (2010) Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods (mirror). Int. Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29. [12,000 downloads, 55 citations]
Hamari, J. & Lehdonvirta, V. (2010) Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods (mirror). Int. Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29. [12,000 downloads, 55 citations]