Lehdonvirta, V. (2010) Online spaces have material culture: goodbye to digital post-materialism and hello to virtual consumption. Media, Culture & Society, vol. 32, no. 5, pp. 883-889.
Lehdonvirta, V. (2010) Virtual Worlds Don’t Exist: Questioning the Dichotomous Approach in MMO Studies. (mirror) Game Studies, vol. 10, no. 1.
Hamari, J. & Lehdonvirta, V. (2010) Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods (mirror). Int. Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29. [12,000 downloads, 55 citations]
Lehdonvirta, V. (2009) Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions. Electronic Commerce Research, vol. 9, no. 1, pp. 97-113. (presentation slides) [150 citations]
Lehdonvirta, V. (2004) European Union Data Protection Directive: Adequacy of Data Protection in Singapore. Singapore Journal of Legal Studies, vol. [2004], no. [Dec], pp. 511-546.
Lehdonvirta, V. (2013) Virtuality in the sphere of economics. In: M. Grimshaw (ed.), The Oxford Handbook of Virtuality. Oxford: University of Oxford Press.
Lehdonvirta, V. (2012) A history of the digitalization of consumer culture: From Amazon through Pirate Bay to FarmVille. In: J. Denegri-Knott and M. Molesworth (eds), Digital Virtual Consumption. New York: Routledge.
El-Fatatry, M., Lee, S., Khan, T., & Lehdonvirta, V. (2011) A Digital Media Approach to Islamic Marketing. In: O. Sandikci and G. Rice (eds), Handbook of Islamic Marketing. Cheltenham: Edward Elgar, pp. 338-362.
Hamari, J. & Lehdonvirta, V. (2010) Pelimekaniikat osana ansaintalogiikkaa – Miten pelisuunnittelulla luodaan kysyntää (mirror) In: J. Suominen, R. Koskimaa, F. Mäyrä and O. Sotamaa (eds), Pelitutkimuksen vuosikirja 2010. Tampere: University of Tampere, pp. 11-21.
Lehdonvirta, V. (2008) Real-Money Trade of Virtual Assets: New Strategies for Virtual World Operators. In: M. Ipe (ed.), Virtual Worlds, Hyderabad: Icfai University Press, pp. 113-137.