Liu, Y., Lehdonvirta, V., Alexandrova, T. & Nakajima, T. (2012) Drawing on Mobile Crowds via Social Media. Case UbiAsk: Image Based Mobile Social Search Across Languages. Multimedia Systems, vol. 18, no. 1, pp. 53-56.
Lehdonvirta, M., Lehdonvirta, V. & Baba, A. (2011) Prosocial behaviour in avatar-mediated interaction: the influence of character gender on material versus emotional help-giving. On the Horizon, vol. 19, no. 3, pp. 165-173.
Näsi, M., Räsänen, P. & Lehdonvirta, V. (2011) Identification With Online And Offline Communities: Understanding ICT Disparities In Finland. Technology in Society, vol. 33, no. 1-2, pp. 4-11.
Lehdonvirta, V. & Räsänen, P. (2011) How do young people identify with online and offline peer groups? A comparison between UK, Spain and Japan. Journal of Youth Studies, vol. 14, no. 1, pp. 91-108.
Lehdonvirta, M., Lehdonvirta, V. & Baba, A. (2011) Collecting conversations: three approaches to obtaining user‐to‐user communications data from virtual environments. Journal of Virtual Worlds Research, vol. 3, no. 3.
Lehdonvirta, V. & Virtanen, P. (2010) A New Frontier in Digital Content Policy: Case Studies in the Regulation of Virtual Goods and Artificial Scarcity. Policy & Internet, vol. 2, no. 3, pp. 7-29.
Lehdonvirta, V. (2010) Online spaces have material culture: goodbye to digital post-materialism and hello to virtual consumption. Media, Culture & Society, vol. 32, no. 5, pp. 883-889.
Lehdonvirta, V. (2010) Virtual Worlds Don’t Exist: Questioning the Dichotomous Approach in MMO Studies. (mirror) Game Studies, vol. 10, no. 1.
Hamari, J. & Lehdonvirta, V. (2010) Game Design as Marketing: How Game Mechanics Create Demand for Virtual Goods (mirror). Int. Journal of Business Science and Applied Management, vol. 5, no. 1, pp. 14-29. [12,000 downloads, 55 citations]
Lehdonvirta, V. (2009) Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions. Electronic Commerce Research, vol. 9, no. 1, pp. 97-113. (presentation slides) [150 citations]