Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions « Vili Lehdonvirta

3
Feb

Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions

Posted by tran ngoc duc in Articles in refereed journals, Publications.

Lehdonvirta, V. (2009) Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions. Electronic Commerce Research, vol. 9, no. 1, pp. 97-113. (presentation slides) [150 citations]